Case Study: Digital Transformation for a Leading Pharmaceutical Company
Client: Esteemed pharmaceutical conglomerate with a vast portfolio of brands and an extensive network of over 20 physician and consumer websites.
Challenge: The company sought to consolidate and enhance its digital presence. The task was multifaceted: grow the brand presence, streamline the multitude of websites for optimal user experience, and rigorously adhere to industry regulations.
Objective: Embark on a phased digital transformation journey that not only optimizes the digital ecosystem but also aligns with compliance norms.
Role: UX Senior Director
Strategy & Approach:
- Started with a Heuristic Analysis to pinpoint usability concerns across websites.
- Conducted a Competitive Analysis to gauge where the company stood vis-à-vis industry peers.
- Crafted a comprehensive UX Strategy to guide the digital revamp.
- Redefined the Information Architecture to ensure intuitive navigation.
- Developed clear Sitemaps and Flows to structure the digital experience.
- Designed Wireframes and interactive Prototypes to visualize the improved interface.
- Conducted Testing to validate the user experience and ensure compliance.
- Established a cohesive Design System to maintain brand consistency.
- Integrated a CMS for seamless content management and updates.
- Engaged in Brand Planning to strategically position and grow each brand in the digital space.
Solution: Adopted a “Crawl, Walk, Run” approach to digital evolution. This method ensured a gradual and systematic progression, allowing the company to adapt and refine at each stage, ensuring optimal outcomes.
Platform: Comprehensive digital strategy encompassing websites, email campaigns, social media engagement, and targeted display advertising.
Results: The initiative blossomed into a multi-year, multi-brand collaboration that has garnered numerous accolades. The successful partnership continues to thrive, underlining the value and efficacy of the transformation.
Takeaway: With a structured approach to digital transformation, even complex ecosystems can be streamlined to deliver exceptional user experiences while maintaining stringent industry standards.